Archive for August, 2008
Friday, August 29th, 2008
Neuromarketing Firm Awards Olympic Gold to Visa, Home Depot
Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The inevitable question that arises after the event is, “Was it worth it?” NeuroFocus, a neuromarketing research company, has released their “Beijing Brand Study” which attempts to answer that question for […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Branding by Roger Dooley
Wednesday, August 27th, 2008
Branding: Does Hate Trump Love?
Jim Edwards of Brandweek has penned an interesting and lengthy article describing his own experience as a neuromarketing subject, as well as providing some general background on the promise offered and challenges faced by the nascent science. In an interesting neurobranding test, Edwards had his brain scanned by Joy Hirsch, director of the Functional […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research, Branding by Roger Dooley
Monday, August 25th, 2008
Visual Selling
Book Review: The Back of The Napkin by Dan Roam
The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and marketers that explains how to turn problems and concepts into simple pictures to analyze and persuade. Roam’s premise is that people think visually, and by […]
1 Comment » - Posted in Neuromarketing, Neuroscience and Marketing Books by Roger Dooley
Friday, August 22nd, 2008
Customer Satisfaction: Time is Precious
Today, there is a big emphasis on productivity in sales and customer service. Increasingly, customers are given tools to place their own orders, check on their status, and so on. In-person sales calls cost hundreds of dollars (some estimates run over a thousand dollars), so an emphasis on efficiency is understandable. And, […]
5 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, August 19th, 2008
Fear Factor Branding: The Best Ad Placement Ever
One of the interesting tricks our brains play on us is to transfer physiological and emotional states that we are experiencing to something else going on at the same time. In Sway, authors Ori Brafman and Rom Brafman describe one of the more unusual experiments in behavior I’ve seen. In fact, it sounds […]
15 Comments » - Posted in Neuromarketing, Neuroscience Research, Branding by Roger Dooley
Monday, August 18th, 2008
Mega-Branding: The Purple Oreo Problem
In Decoy Marketing, I described my befuddlement when staring at a shelf full of shaving gel product variations. In that case, a jumbo-sized can at the same price as the regular-sized cans put an end to my indecision. It turns out I’m not the only marketer with an eye on the shaving gel […]
4 Comments » - Posted in Neuromarketing, Branding by Roger Dooley
Friday, August 15th, 2008
A Pretty Woman Beats a Good Loan Deal
Marketers are constantly facing the challenge of how to make an offer more attractive to their customers. Will free shipping garner more orders than a $10 coupon? What about a 10% discount, or a free tote bag? Smart marketers know there is only one way to definitively answer this kind of question: […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, August 8th, 2008
Danger in Discounts
I’m a sucker for discounts. Show me something that costs $50, tell me I can have it for $25, and my hand will be reaching for my wallet while my brain is still trying to figure out whether I need the item at any price. Most of us respond that way - our […]
8 Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, August 7th, 2008
Better Branding with Chocolate and Sex
Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time…) People in emotional or physical distress often turn to “comfort foods” - new research shows that just thinking about these foods can have a significant effect.
“Imagery tactics are the most potent cognitive behavior interventions […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research, Branding by Roger Dooley
Tuesday, August 5th, 2008
Sway: More Irrationality
Book Review: Sway - The Irresistible Pull of Irrational Behavior
We love irrational behavior here at Neuromarketing - when humans act in illogical and unexpected ways, that behavior provides clues to their real motivations. This understanding may, in turn, also help marketers develop products and promotions better suited to the real needs and desires of […]
Subscribe
