Archive for August 4th, 2008
Daily Archive
Monday, August 4th, 2008
Neuromarketing Down Under
As one might expect, interest in neuromarketing isn’t limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are being used in Australia to assess reactions to ads and television programming:
Its techniques, developed by Melbourne’s Swinburne University of Technology, promise to uncover viewing pleasures we […]
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