Archive for August, 2008
Monday, August 4th, 2008
Neuromarketing Down Under
As one might expect, interest in neuromarketing isn’t limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are being used in Australia to assess reactions to ads and television programming:
Its techniques, developed by Melbourne’s Swinburne University of Technology, promise to uncover viewing pleasures we […]
No Comments » - Posted in Neuromarketing by Roger Dooley
Sunday, August 3rd, 2008
Neuroscience and Magic
Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something that appears to be impossible - a ball disappears when tossed in the air, a tiger materializes in an empty cage, and so on. Most magic tricks exploit limitations in human […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, August 1st, 2008
Why Software is Like Wine
It’s no news to regular Neuromarketing readers that people’s experience with products is heavily influenced by their expectations. Expensive wine tastes better than cheap wine, wine from California tastes better than wine from North Dakota, “powerful” pills relieve pain better than others, and so on… even when in all of these experiments there were […]
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