2008 September | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

The Handshake – Brain Connection

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:

Banking Mess: Blame Our Brains

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so wrong. One [...]

Caffeinated Branding: Think Inside the Cup

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas of the brain associated with memory: Dr Florian Koppelstatter of the Medical University Innsbruck, Austria, found [...]

Shake Up Your Copy

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention: Advertising copywriters have for years used a similar technique to jar the reader out of complacency – once in a while, they substitute an unexpected word in a familiar [...]

Smell Better, Sell More

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by Brumfield, Goldney, and Gunning, I was led to The Smell Report, a white paper authored [...]

Are Political Views Hard-wired?

We know that political marketing – the art of persuading voters to support your candidate – is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I described how research shows that political ads seem to go through an “emotional filter” that, in [...]

A Whiff of Our Smelly Future

Book Review: Whiff! The Revolution of Scent Communication in the Information Age C. Russell Brumfield, author of Whiff! The Revolution of Scent Communication in the Information Age, along with co-authors James Goldney and Stephanie Gunning, is bullish on scent. Whiff! is full of examples of how smells affect humans and how people have used aromas [...]

Small Favors, Big Success

Most of us need to persuade people that we don’t know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new computer guy to fix her computer first. A fundraiser wants to get a potential donor to make a pledge. Our natural instinct in such situations [...]

Focus on NeuroFocus: Interview with A. K. Pradeep

Last week, I carried the story on Neurofocus’s acquisition of what the firm calls the “core patent” for neuromarketing. Subsequent to that announcement, I spoke by phone with Dr. A.K. Pradeep, President and Chief Executive Officer of Neurofocus. Here are some highlights of our conversation:

Green Marketing Doesn’t Work

Marketing eco-friendly products isn’t as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto industry. While one can criticize the big US auto firms (not to mention Toyota and Nissan) [...]

« Older Entries

Banking Mess: Blame Our Brains

Caffeinated Branding: Think Inside the Cup

Shake Up Your Copy

Smell Better, Sell More

Are Political Views Hard-wired?

A Whiff of Our Smelly Future

Small Favors, Big Success

Focus on NeuroFocus: Interview with A. K. Pradeep

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