Archive | October, 2008

Buyology Roundup

29. October 2008

6 Comments

Both the traditional press and bloggers have jumped on Martin Lindstom’s Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to horrified, and dismissive to enthusiastic. We learned that the scheduled 60 Minutes segment on Buyology was cancelled in favor of covering the global economic meltdown, but the mere [...]

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Now Google Wants Our Brains

27. October 2008

3 Comments

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering [...]

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Are Tobacco Warnings Really Ads?

23. October 2008

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One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by activating the brain’s nucleus accumbens, an area associated with cravings. This counterintuitive finding was a highlight of Lindstrom’s Today Show [...]

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Mirrors and Images

22. October 2008

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One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting…

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Neuromarketing on NBC Today Show

21. October 2008

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Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC’s Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG caps, but overall I think the exposure for the concept of neuromarketing [...]

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Buyology by Martin Lindstrom

20. October 2008

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Buyology: Truth and Lies About Why We Buy
Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Lindstrom’s team used both fMRI and EEG technologies to study what was really going on in the brains of consumers as they [...]

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Buyology: Prime Time Neuromarketing

19. October 2008

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According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight’s show in which he will reveal some of the startling findings in his new book Buyology: Truth and Lies About Why We Buy. However, the current lineup shown on the [...]

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Product Contagion in Action

13. October 2008

6 Comments

I’ve been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I encountered the above product arrangement on the shelf of their little convenience shop next to the check-in desk. While most of the studies have looked at the [...]

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Reflecting on the Mirror

6. October 2008

10 Comments

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.
For years, motivation experts have told their audiences [...]

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Do We Process Skipped Commercials?

3. October 2008

4 Comments

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games. One of the biggest worries is that even when television [...]

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