November 2008

A few weeks ago I created a new category here, "Neuromanagement," which fits a couple of posts I've got simmering on the back burner. While those are geared toward the positive use of neuro-techniques in managing and hiring, there's a…

One effect of the publication of Martin Lindstrom's Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty…

What could be the biggest conference to date on the topic of neuromarketing, Neuro Connections, has been scheduled for February 5-7, 2009. The conference website is www.neuroconnections.eu . The conference lineup includes Gary Singer of…

Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that…

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of Guy Kawasaki's keynotes, you know he's uniquely irreverent and very, very funny.…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain's…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated…