Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki’s new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that involved selling door to door note cards. A simple but rather weird change [...]

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It’s undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait. In past Neuromarketing posts Taxes Aren’t Painful and The Joy of Giving vs. the [...]