Archive for November, 2008
Tuesday, November 25th, 2008
Bad Bosses are Killers
A few weeks ago I created a new category here, “Neuromanagement,” which fits a couple of posts I’ve got simmering on the back burner. While those are geared toward the positive use of neuro-techniques in managing and hiring, there’s a breaking news story about the dangerous physiological effects of bad management. Bloomberg writer […]
4 Comments » - Posted in Neuromanagement by Roger Dooley
Monday, November 24th, 2008
Bloggers and the Buyology Neuromarketing Bubble
One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage.
My perception is that neuromarketing news coverage is at an all-time high. […]
1 Comment » - Posted in Neuromarketing by Roger Dooley
Friday, November 21st, 2008
Poland to be Neuromarketing Hub?
What could be the biggest conference to date on the topic of neuromarketing, Neuro Connections, has been scheduled for February 5-7, 2009. The conference website is www.neuroconnections.eu . The conference lineup includes Gary Singer of Buyology; Grahm Page of Millward Brown; Tim Ambler of the London School of Economics, and a variety of […]
1 Comment » - Posted in Neuromarketing by Roger Dooley
Wednesday, November 19th, 2008
Creative Disruption
Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki’s new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that involved selling door to door note cards. A simple […]
4 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, November 18th, 2008
Neuromarketing on Aussie TV
Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.
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No Comments » - Posted in Neuromarketing by Roger Dooley
Wednesday, November 12th, 2008
Reality Check by Guy Kawasaki
Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
If you’ve ever heard one of Guy Kawasaki’s keynotes, you know he’s uniquely irreverent and very, very funny. Fortunately for readers of Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, Guy writes that way […]
2 Comments » - Posted in Neuromarketing, Neuroscience and Marketing Books by Roger Dooley
Wednesday, November 5th, 2008
Obama’s Victory, McCain’s Neuro-Loss
There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on […]
4 Comments » - Posted in Neuromarketing by Roger Dooley
Monday, November 3rd, 2008
Helping Others Makes You Hot!
Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It’s undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait. In past Neuromarketing posts Taxes Aren’t Painful and The Joy of Giving […]
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