Archive | December, 2008
Can’t Remember Names? Exercise!
Ever wonder why you can’t remember the name of the person you met ten minutes earlier? It could be you weren’t paying attention. Or, it could be your dentate gyrus:
Continue reading...Olfactory Marketing Gone Wild
19. December 2008
I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment.
Now, Burger King breaks [...]
Offer a Third Choice, Boost Sales
15. December 2008
In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the “decoy” was a product that was less attractive than another product but priced the same, or almost the same. This caused sales of the more [...]
Continue reading...Predicting Viral Video Success
12. December 2008
Why do some internet videos “go viral” and rack up millions of views while apparently comparable videos don’t? For marketers seeking to use the video channel as a promotion tool, wouldn’t it be handy if you could predict which of several videos was more likely to succeed on the Web? OTOinsights, the neuromarketing division [...]
Continue reading...Neuromarketing on NPR
10. December 2008
National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday:
Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities.
Listen to the whole thing: The ‘Buyology’ Behind The Way We [...]
Sands Research Launches New Neuromarketing Services
10. December 2008
Sands Research has announced a new set of neuromarketing services which the firm claims can improve ads during the “storyboard” process. Dr. Stephen F. Sands, Chairman and Chief Science Officer, states,
Continue reading...The Shame of Luxury?
9. December 2008
Luxury good makers have always counted on their visibility and branding as a key driving force for their business. Once a brand achieves that elusive status as a recognized luxury item, that status itself can drive sales to wealthy consumers, not to mention those who would like to appear to be wealthy. According [...]
Continue reading...Show You Trust Your Customer
8. December 2008
Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there’s sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a key factor in forming trust relationships. Paul J. Zak, director of the Center for Neuroeconomics Studies at [...]
Continue reading...More Decoys: Compromise Marketing
3. December 2008
Why a logical product lineup may not be the most profitable
When marketers plan a company’s product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered – a stripped-down, basic version, a more capable better version, and perhaps a “best” version. These would [...]
Personalization: Post-Its and Beyond
1. December 2008
Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually scribbling such notes, periodically asking questions like, “Who knows Elmer and Dolly Pennington?”) [...]
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- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Roger Dooley: There's no doubt that objective, in-depth intervie...
- Dov Gordon: While it's interesting to explore whether people c...
- Alexandre Bigaiski: Oh my God! I love music and love neuromarketing! T...
- Rukhsana: I wish I had realizes it earlier____ nevertheless ...
- Nathan: Roger, at first glance these findings do not shock...
© Neuromarketing.
31. December 2008
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