2008 December | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Can’t Remember Names? Exercise!

Ever wonder why you can’t remember the name of the person you met ten minutes earlier? It could be you weren’t paying attention. Or, it could be your dentate gyrus:

Olfactory Marketing Gone Wild

I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment. Now, Burger King breaks new [...]

Offer a Third Choice, Boost Sales

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the “decoy” was a product that was less attractive than another product but priced the same, or almost the same. This caused sales of the more attractive product [...]

Predicting Viral Video Success

Why do some internet videos “go viral” and rack up millions of views while apparently comparable videos don’t? For marketers seeking to use the video channel as a promotion tool, wouldn’t it be handy if you could predict which of several videos was more likely to succeed on the Web? OTOinsights, the neuromarketing division of [...]

Neuromarketing on NPR

National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday: Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities. Listen to the whole thing: The ‘Buyology’ Behind The [...]

Sands Research Launches New Neuromarketing Services

Sands Research has announced a new set of neuromarketing services which the firm claims can improve ads during the “storyboard” process. Dr. Stephen F. Sands, Chairman and Chief Science Officer, states,

The Shame of Luxury?

Luxury good makers have always counted on their visibility and branding as a key driving force for their business. Once a brand achieves that elusive status as a recognized luxury item, that status itself can drive sales to wealthy consumers, not to mention those who would like to appear to be wealthy. According to a [...]

Show You Trust Your Customer

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there’s sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a key factor in forming trust relationships. Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University and [...]

More Decoys: Compromise Marketing

Why a logical product lineup may not be the most profitable When marketers plan a company’s product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered – a stripped-down, basic version, a more capable better version, and perhaps a “best” version. These would [...]

Personalization: Post-Its and Beyond

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually scribbling such notes, periodically asking questions like, “Who knows Elmer and Dolly Pennington?”) It turns [...]

Can’t Remember Names? Exercise!

Olfactory Marketing Gone Wild

Offer a Third Choice, Boost Sales

Predicting Viral Video Success

Neuromarketing on NPR

Sands Research Launches New Neuromarketing Services

The Shame of Luxury?

Show You Trust Your Customer

More Decoys: Compromise Marketing

Personalization: Post-Its and Beyond

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