Archive | January, 2009
Google and Your Brain, Part 2
OK, when I closed my post Branding, Brains, and Google, I made the point that it’s too easy to beat an analogy to death and said I wouldn’t do it. But, here I am, taking up my cudgel to give the Google/brain analogy one more whack. This facet of the analogy is a [...]
Continue reading...Branding, Brains, and Google
19. January 2009
Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:
Continue reading...Neuroscience Boot Camp
16. January 2009
We’ve got an opportunity for all of you would-be neuromarketing experts who couldn’t tell a hippocampus from a hippopotamus – Neuroscience Boot Camp at the University of Pennsylvania:
Continue reading...Order vs. Disorder: Surroundings Matter
13. January 2009
While our behavior is clearly influenced by our surroundings – most of us act differently in a church vs. a nightclub – new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social [...]
Continue reading...Mindflex: Brain-controlled Neuro-Toy
12. January 2009
Who says neuroscience can’t be fun? The toy company Mattel is introducing a toy that lets players control a ping pong ball with their brain waves:
Continue reading...Undergrad Neuromarketing Entrepreneur
6. January 2009
I’m often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other than to try to work with professors who are involved in the area and and to [...]
Continue reading...Mind Reading and Neuromarketing on 60 Minutes
5. January 2009
CBS aired a lengthy segment on “mind reading” that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University, where profs Marcel Just and Tom Mitchell are doing amazing work in which they use [...]
Continue reading...Will Nanotubes Make You Super-Smart?
4. January 2009
Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons.
“Our findings show that carbon nanotubes, which are as good an electrical signal conductor as the nerve cells of our brain, form intimate mechanical contacts with [...]
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- Nathan: Roger, at first glance these findings do not shock...
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21. January 2009
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