Archive | February, 2009
Five Videos: Your Brain on Super Bowl Ads
Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five of the most engaging (by their metrics) 2009 Super Bowl ads.
Each video shows the commercial in [...]
Top 10 Super Bowl Ads Named
25. February 2009
Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers’ EEG activity to gauge both emotional and cognitive responses to ads. In addition, they collect questionnaires before and [...]
Continue reading...Neuromarketing and Evil
23. February 2009
Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil purposes, such as persuading people to use products that are bad for them, but that marketing can be beautiful, too. He sums up,
Continue reading...Five Ways to Sell in a Bad Economy
19. February 2009
Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and tightwads, who don’t part with their money easily. (See Five Keys to Selling to Spendthrifts, Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads).
It’s safe [...]
Smiley Power: Green Marketing That Works
17. February 2009
Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound neuromarketing principals: social pressure. As I noted in my post, Green Marketing Doesn’t Work, traditional appeals to “Save [...]
Continue reading...Scents, Names, Recall, and Imagination
16. February 2009
A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it’s fairly difficult for us to identify and imagine scents:
Continue reading...Identifying Preferences with Infrared Brain Imaging
11. February 2009
A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. [...]
Continue reading...Where NOT to Sell to Retail Customers
10. February 2009
If you want to be sure to make a great impression on your retail store customers and let them know about today’s great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal place. After all, you’re guaranteed to catch 100% [...]
Continue reading...Optimizing Retail for Frugal Times
9. February 2009
The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to rein in spending, stores are trying to adapt to the new reality [...]
Continue reading...Bill Gates – How to Create a Memorable Presentation
5. February 2009
I saw Bill Gates do a presentation years ago at CES, and he wasn’t the most memorable speaker I’ve ever seen. (Gates has held up a lot better than the product he introduced that day – it was the short-lived software product “Bob.”) It seems like Gates has learned a thing or two [...]
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27. February 2009
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