February 2009

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG…

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil purposes, such as persuading people to use products that are bad for them, but that…

Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and tightwads, who don't part with their money easily. (See Five Keys to Selling to…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral…

If you want to be sure to make a great impression on your retail store customers and let them know about today's great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal…

The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to…

I saw Bill Gates do a presentation years ago at CES, and he wasn't the most memorable speaker I've ever seen. (Gates has held up a lot better than the product he introduced that day - it was the short-lived software product "Bob.") It…