Beyond Neuromarketing: Brain Ads

Why spend money optimizing your conventional television commercials, print ads, etc., when you could beam your product messages directly into people’s brains telepathically? Brain Ads offers to transmit your message globally for free, but only if you make a $2,000 “donation.” According to the website, the advantages of these telepathic ads include:

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Playboy Bunnies as Social Proof?

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of Playboy. His presentation showed how Playboy had created advertorial sections that combined pictorials with products in a way that was [...]

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19th Century Neuromarketing?

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to characterize personality. This collection of tiny heads is from the British Science Museum, which explains:

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