Archive | May, 2009

SEO: Beyond Text

29. May 2009

2 Comments

It’s always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive’s OTOInsights has brought the disparate fields together with a new study, Implications of User Engagement with Search Result Pages. This research examined the effects of “universal” search results (which include [...]

Continue reading...

Virtual Market Research

14. May 2009

0 Comments

One problem I have with conventional market research is that people aren’t very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data, getting people to say what they would do in a particular situation is a lot more difficult. European [...]

Continue reading...

Neuroarchitecture Gets More Attention

12. May 2009

3 Comments

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye.
Emily Anthes of Scientific American Mind has written an excellent survey of recent research [...]

Continue reading...

Subconscious Sniffing

5. May 2009

2 Comments

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of [...]

Continue reading...