Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

SEO: Beyond Text

It’s always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive’s OTOInsights has brought the disparate fields together with a new study, Implications of User Engagement with Search Result Pages. This research examined the effects of “universal” search results (which include images [...]

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Virtual Market Research

One problem I have with conventional market research is that people aren’t very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data, getting people to say what they would do in a particular situation is a lot more difficult. European research into [...]

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Neuroarchitecture Gets More Attention

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye. Emily Anthes of Scientific American Mind has written an excellent survey of recent research in the field, [...]

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Subconscious Sniffing

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the [...]

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