May 2009

It's always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive's OTOInsights has brought the disparate fields together with a new study, Implications of…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While market researchers can be reasonably accurate in collecting factual data,…

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the…

It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that…