Neuromarketing | Archive

Archive | June, 2009

Nap for Success

29. June 2009

Not long ago we learned that daydreaming is the key to creativity, and now I’ve got even better news: napping makes you smarter! Or, according to Richard Restak’s new book, Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance, at least it helps you learn much more quickly:

Doggie Bags & Sunk Costs

22. June 2009

5 Comments

Did you ever get a meal at a restaurant that you didn’t like, but have them wrap up the leftovers anyway? Even though the food’s flavor is unlikely to improve with age, there may be an explanation for the seemingly irrational behavior. (For non-US Neuromarketing readers, restaurant leftovers are often packaged in a [...]

A Sense of Place

20. June 2009

1 Comment

Years ago, I recall a devout Christian describing her experience in the Holy Land, where she touched the stone on which the body of Jesus reputedly had been placed. She described getting dizzy and weak in the knees from the contact. I don’t doubt that she was indeed deeply affected by touching the relic, [...]

Study: Why Golfers Choke

19. June 2009

4 Comments

The game of golf is more mental than most sports. Incredible size, strength, and speed aren’t required, although obviously considerable athletic skill is needed to succeed. What’s also necessary is the ability to control fine, precise movements when putting. Some golfers seem unaffected by pressure, and calmly sink putts even when a [...]

The Brain on “Chilling” Music

16. June 2009

3 Comments

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing – it’s simply part of the environment. Indeed, it seems that subtlety is [...]

Medical Marketing: Is That REAL Pain?

15. June 2009

1 Comment

Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show that pain is “real.”
Fibromyalgia is a condition in which patients seem to experience more pain than non-sufferers. Fibromylgia is thought to be stimulated by mental states [...]

Convince with Confidence

10. June 2009

6 Comments

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other position that requires others to believe you, it pays to be confident. Don Moore from Carnegie Mellon’s Center for Behavioral [...]

Happy People See More

9. June 2009

4 Comments

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:

Exercise, Weight Loss, & Your Brain

8. June 2009

6 Comments

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.
All this flies in the face of the math of exercise. If you’ve ever watched [...]

HUMMER: All About Branding

5. June 2009

8 Comments

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I’ve followed the commentary on Twitter (I’m @rogerdooley) with interest. There were a few surprises. One was that there are a lot of mindless HUMMER haters on Twitter. Despite the fact that the trucks are far from [...]

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Archive | June, 2009

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