2009 August | Neuromarketing

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Subliminal Logos

I’ve been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm’s identity or product into the logo. At worst, the logo is nothing more than a name in a [...]

Sensory Branding at Le Méridien

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their customers enter the hotel environment completely, providing plenty of opportunities to both delight the senses [...]

Smarts from Sunshine

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from the University of Alabama at Birmingham suggests that it can:

Close Your Eyes, Change Your Brain

I find I close my eyes to “enhance” my other senses. If I’m trying to hear a barely audible voicemail, for example, I often close my eyes. I always assumed that I was merely reducing visual stimuli and hence freeing up my brain to devote more resources to listening. That might be true, but new [...]

Harvard Gets College Branding

Just days after I wrote about using taglines in college branding, Harvard University’s effort to trademark several slogans is raising eyebrows and getting them called “the Nike of higher education”:

Selling to the Right Ear

If you want to get someone to do something, speak into his right ear. Research by Dr. Luca Tommasi and Daniele Marzoli from the University Gabriele d’Annunzio in Chieti, Italy, shows not only that we have a preference for processing spoken information via our right ear, but requests made to that ear are more likely [...]

College Branding Myths Demolished

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this article, two authors speak to some of key issues facing colleges and universities in developing a brand. Robert Mighall, a former fellow in English at [...]

Synthetic Fear: How to Make a Scary Movie

Over the years, movie-makers have tried to go beyond what’s on the screen to scare theatergoers. In the 1950s, director William Castle startled those viewing his horror films, notably The Tingler, with gimmicks like vibrators installed under some theater seats. When the creature escapes into a theater in the movie, Vincent Price’s voice warns the [...]

Newer Entries »

Subliminal Logos

Sensory Branding at Le Méridien

Smarts from Sunshine

Close Your Eyes, Change Your Brain

Harvard Gets College Branding

Selling to the Right Ear

College Branding Myths Demolished

Synthetic Fear: How to Make a Scary Movie

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