In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.
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Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the problems that develop when employees become fearful and conservative – creativity is stifled, and performance suffers. It turns out that there’s more to this concept than just repressed innovation. [...]
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