March 2010

It isn't even Neuromarketing 101, but here's a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

When I first heard that famed neuroscientist Eric Kandel was about to join the Neurofocus advisory board, I was both surprised and excited. Surprised, because Kandel - a professor at Columbia University, a Nobel Laureate, and the top…

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I'm going to tell you that there is one situation where fancy, hard to read fonts can actually work…

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO…

A quick post in the lead-up to SXSW... Rainmaking Be sure to listen to my interview with Kim Greenhouse of It's Rainmaking Time. You'll find it here: Neuromarketing: Brain Science & Marketing Join Forces. Kim and I discuss some of…

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a…

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session "Big Brother in Your Brain: Neuroscience and Marketing." Organized by Eric Kogelschatz, the panel will feature: Gary Koepke,…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface.…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement…