February 2013

Roger Dooley's book Brainfluence is being translated to Russian and published by a Moscow-based publisher.

OK, there's not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome…

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach because each tiny bite is a separate pain…

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who's Who in Neuromarketing: Leon Zurawicki, Gemma Calvert, Carl Marci, Christophe Morin, and many…

2013 is off to a busy start - I've got a growing list of speaking engagements in the U.S., Europe, and South America. I'm looking forward to meeting many Neuromarketing and/or Brainfluence readers in person! If you are able to attend one…