Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.
I absolutely love buyer psychology and neuroeconomics. Want to know why?
? Because it’s like a secret weapon that produces torrents of conversions (and money).
? Because it’s the only real way to understand why and how buyers make…
Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks!
Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…
My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.
Brian’s firm was charged…
We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.