June 2015

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won't be possible as long…

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.