How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It Liraz Margalit 7 Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
How To Use Positive Framing to Persuade and Sell Roger Dooley 2 Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
Get Smarter Instantly With This Fishy Technique Roger Dooley 8 Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."
Print vs. Digital: Another Emotional Win for Paper Roger Dooley 14 Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don't pull the plug on that direct mail campaign…