Adweek Covers Neuromarketing

If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here’s the blurb:

As Coca-Cola’s famous “Mean Joe Green” ad unfolded frame by frame, a magnetic resonance imaging machine recorded what was going on inside the viewer’s brain. When oxygen carried by blood pooled in the medial pre-frontal cortex, an area just behind the forehead, Jon Morris, a market researcher and communications professor at the University of Florida, knew he had scientific proof that the ad elicited emotion…

  • When oxygen carried by blood pooled in the medial pre-frontal cortex, an area just behind the forehead, Jon Morris, a market researcher and communications professor at the University of Florida, knew he had scientific proof that the ad elicited emotion.
  • Neuroscientists say people actually feel more than they think, and that emotion plays a crucial role in all decision-making.
  • Traditional questionnaires and focus groups, they say, have been considered a simpler and less expensive route than high-tech machines to gauge consumer response to ads
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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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