Author Archive
Monday, October 6th, 2008
Reflecting on the Mirror
Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.
For years, motivation experts have told their audiences […]
4 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, October 3rd, 2008
Do We Process Skipped Commercials?
Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games. One of the biggest worries is that even when television […]
3 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, October 1st, 2008
Marketing to the Senior Brain
Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong loyalty to the brands they have used in the past. Conventional wisdom would say these individuals are “set in their ways.” That may be the case, but a new […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, September 30th, 2008
The Handshake - Brain Connection
Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:
…the researchers found […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, September 26th, 2008
Banking Mess: Blame Our Brains
As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so […]
1 Comment » - Posted in Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, September 25th, 2008
Caffeinated Branding: Think Inside the Cup
Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas of the brain associated with memory:
Dr Florian Koppelstatter of the Medical University Innsbruck, Austria, found […]
3 Comments » - Posted in Neuromarketing, Branding by Roger Dooley
Tuesday, September 23rd, 2008
Shake Up Your Copy
In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:
Advertising copywriters have for years used a similar technique to jar the reader out of complacency - once in a while, they substitute an unexpected word in a familiar phrase. […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Monday, September 22nd, 2008
Smell Better, Sell More
Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by Brumfield, Goldney, and Gunning, I was led to The Smell Report, a […]
5 Comments » - Posted in Neuromarketing, Neuroscience Research, Branding by Roger Dooley
Friday, September 19th, 2008
Are Political Views Hard-wired?
We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of marketing. A couple of years ago in The Neuroscience of Political Marketing, I described how research shows that political ads seem to go through an “emotional filter” that, […]
No Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, September 17th, 2008
A Whiff of Our Smelly Future
Book Review: Whiff! The Revolution of Scent Communication in the Information Age
C. Russell Brumfield, author of Whiff! The Revolution of Scent Communication in the Information Age, along with co-authors James Goldney and Stephanie Gunning, is bullish on scent. Whiff! is full of examples of how smells affect humans and how people have […]
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