Roger Dooley 1115 posts 1312 comments

BMW's apparent investment in neuromarketing is attracting attention.

It's short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here's a brief summary:A…

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…

Stanford neuroscientist Bill Newsome's is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he'll report on what he is consciously experiencing.

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web…

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in a similar manner, so marketers should look for opportunities to let human…

In Think nano has ethical problems? Just wrap your brain around neuro, blogger ritalamchichi draws an interesting parallel between fears and ethical issues surrounding nanotechnology to those about the still emerging field of…

UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.