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About Roger Dooley

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Cialdini Answers: Are Six Principles Still Enough?

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]

By |November 5th, 2014|

Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]

By |October 31st, 2014|

New Brainfluence Translations

I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. […]

By |October 28th, 2014|

How to Scare Your CMO, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]

By |October 27th, 2014|

Do You Suffer From Funnel Vision?

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]

By |October 21st, 2014|

Packaging Power, Imaginative Imagery, More – Roger’s Picks

Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]

By |October 20th, 2014|

Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks

Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
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By |October 10th, 2014|

Do Twitter And TV Shrink Your Brain?

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

By |October 7th, 2014|

The Two-Pizza Rule, Costco’s Sampling Secrets, More… Roger’s Picks

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.

By |October 3rd, 2014|

One Word That Turns Work into Play

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and outcomes.

Most of us are part of teams. We group ourselves in companies, departments, projects, and various other ways. And, even when there’s no formal team, our individual work is very often part of a collective effort. Despite this, most tasks involve primarily solo work by individual members. […]

By |September 30th, 2014|