Author Archives | Roger Dooley

Roger Dooley has written 900 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

2013 Super Bowl Winners & Brain Movies

11. March 2013

3 comments

Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was a tie – Coca-Cola “Security Camera” (Wieden + Kennedy) and Budweiser’s “Clydesdale” (Anomaly) finished in a dead heat. [...]

Continue Reading...

The Dark Side of Reader Comments

4. March 2013

20 comments

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, [...]

Continue Reading...

Brainfluence, Now In Russian

20. February 2013

2 comments

The various editions of Brainfluence seem to have popped up early or without warning, and the new Russian translation is no exception. I noticed Amazon had a “paperback” listing for the book, which seemed odd – it’s available in hardcover, Kindle/e-book, and audiobook formats, but not paperback. Imagine my surprise when I found this:

Continue Reading...

Government to Search for Brain’s Buy Button?

19. February 2013

12 comments

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome Project, the Brain Activity Map will be a national project to determine [...]

Continue Reading...

Taking the Pain out of Sushi Pricing

13. February 2013

12 comments

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach because each tiny bite is a separate pain point (see Painful Sushi and Other Pricing Blunders).

Continue Reading...

Last Chance to Save on Neuromarketing World Forum

11. February 2013

0 comments

The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who’s Who in Neuromarketing: Leon Zurawicki, Gemma Calvert, Carl Marci, Christophe Morin, and many more. (I’ll be speaking, too!) But, the time to save 20% on registration is nearly at an [...]

Continue Reading...

Upcoming Speaking Engagements – Neuromarketing & More

8. February 2013

2 comments

2013 is off to a busy start – I’ve got a growing list of speaking engagements in the U.S., Europe, and South America. I’m looking forward to meeting many Neuromarketing and/or Brainfluence readers in person! If you are able to attend one of these, by all means say hello! I’ll update the list as I [...]

Continue Reading...

The Essential Truth in Audi’s Super Bowl Ad

31. January 2013

40 comments

As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see:

Continue Reading...

Unconscious Branding by Douglas Van Praet

28. January 2013

3 comments

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on [...]

Continue Reading...

Brainy Marketing: From Deaf Turtles to Dirty Money

22. January 2013

0 comments

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

Continue Reading...

« Older Entries

Newer Entries »