How the Cootie Effect Can Reduce Virus Transmission
Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.
Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.
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