About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley.

The Neuromarketing Train in Barcelona

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

By |June 17th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

Should You Put the Price First or Last?

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

By |June 11th, 2015|

One Small Thing That Makes You More Trustworthy, Attractive, and Intelligent

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

By |June 4th, 2015|

Do You Tweet Motivational Quotes?

Here's my take on the incessant tweeting of motivational quotes intended to inspire followers.

By |May 30th, 2015|

The Persuasion Slide Book, Coming Soon!

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

By |May 28th, 2015|

Nielsen Acquires Innerscope Research

Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research.

By |May 27th, 2015|

Repeat, Repeat, Repeat… and Sell More

Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?

By |May 27th, 2015|

Dan Ariely’s Irrationally Yours: Predictably Amusing

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

By |May 21st, 2015|

How You Can Become A Thought Leader in 30 Days

Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.

By |May 20th, 2015|