About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Learn more at RogerDooley.com. Follow him on Twitter at @rogerdooley.

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By |December 16th, 2015|

The Big Mistake Most Non-Profits (and Some Businesses) Make

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

By |December 8th, 2015|

The Ten Critical Minutes to Close a Deal

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]

By |November 18th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

Magic Math: You Can Double Your Results in 43 Days

How would it change your business if you could get twice the leads, subscriptions, or sales from your website?

By |October 29th, 2015|

How To Write Headlines That Surprise The Brain

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

By |September 22nd, 2015|

The Ultimate Laptop Bag: My Quest For Perfection

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

By |September 3rd, 2015|

Persuasive Product Psychology Panel at SXSW 2016

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

By |August 11th, 2015|