Author Archive
Monday, October 20th, 2008
Buyology by Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. Lindstrom’s team used both fMRI and EEG technologies to study what was really going on in the brains of consumers as they […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research, Neuroscience and Marketing Books by Roger Dooley
Sunday, October 19th, 2008
Buyology: Prime Time Neuromarketing
According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight’s show in which he will reveal some of the startling findings in his new book Buyology: Truth and Lies About Why We Buy. However, the current lineup shown on the […]
No Comments » - Posted in Neuromarketing, Neuroscience Research, Neuroscience and Marketing Books by Roger Dooley
Monday, October 13th, 2008
Product Contagion in Action
I’ve been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I encountered the above product arrangement on the shelf of their little convenience shop next to the check-in desk. While most of the studies have looked at the […]
6 Comments » - Posted in Neuromarketing by Roger Dooley
Monday, October 6th, 2008
Reflecting on the Mirror
Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.
For years, motivation experts have told their audiences […]
8 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, October 3rd, 2008
Do We Process Skipped Commercials?
Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games. One of the biggest worries is that even when television […]
4 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Wednesday, October 1st, 2008
Marketing to the Senior Brain
Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong loyalty to the brands they have used in the past. Conventional wisdom would say these individuals are “set in their ways.” That may be the case, but a new […]
1 Comment » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Tuesday, September 30th, 2008
The Handshake - Brain Connection
Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:
…the researchers found […]
2 Comments » - Posted in Neuromarketing, Neuroscience Research by Roger Dooley
Friday, September 26th, 2008
Banking Mess: Blame Our Brains
As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong. One group that one wouldn’t expect to have explanations are neuroscientists. As it turns out, neuroscience researchers actually can shed some light on why things went so […]
1 Comment » - Posted in Neuroscience Research, Neuroeconomics by Roger Dooley
Thursday, September 25th, 2008
Caffeinated Branding: Think Inside the Cup
Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas of the brain associated with memory:
Dr Florian Koppelstatter of the Medical University Innsbruck, Austria, found […]
3 Comments » - Posted in Neuromarketing, Branding by Roger Dooley
Tuesday, September 23rd, 2008
Shake Up Your Copy
In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:
Advertising copywriters have for years used a similar technique to jar the reader out of complacency - once in a while, they substitute an unexpected word in a familiar phrase. […]
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