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Roger Dooley has written 900 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Flattery: A Free Way to Increase Recall

17. January 2013

8 comments

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows that compliments aid memory!

Boozing & Schmoozing: Alcohol Boosts Bonding

11. January 2013

11 comments

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses – sometimes to the dismay of the firm’s accountants and attorneys. A new study shows that there are indeed benefits from these kinds of activities. Specifically, the research shows that moderate amounts of alcohol increase both positive emotions [...]

Best of Neuromarketing – 2012

20. December 2012

6 comments

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

Make Your Christmas Brainy!

11. December 2012

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The number of shopping days before Christmas is shrinking, but books – both electronic and paper – can still be ordered in time for either gift-giving or your own holiday reading. I’d love to personally sign every copy of Brainfluence, but with the Kindle and other e-versions, not to mention audiobooks, that’s impossible. Even signing [...]

Brands Count – Seen or Unseen

6. December 2012

3 comments

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

How To Use Product Order To Increase Sales

27. November 2012

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Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

What Pricing Strategy Beats Discounts?

15. November 2012

16 comments

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

Save on Neuromarketing World Forum 2013

9. November 2012

3 comments

There’s currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition will be in Sao Paulo, Brazil, March 6-8, 2013. We’re partnering with the Forum to offer Neuromarketing readers a registration discount, but first check out the amazing list of speakers:

Brazilian Brainfluence, Portuguese Persuasion

7. November 2012

9 comments

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind).

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Author Archives | Roger Dooley

Flattery: A Free Way to Increase Recall

Best of Neuromarketing – 2012

Make Your Christmas Brainy!

Brands Count – Seen or Unseen

How To Use Product Order To Increase Sales

What Pricing Strategy Beats Discounts?

Save on Neuromarketing World Forum 2013

Brazilian Brainfluence, Portuguese Persuasion

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