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About Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter at @rogerdooley.

Dan Pink Persuasion, Tom Peters Wisdom, More – Roger’s Picks

Here’s your reading list, not to mention a few options for listening and viewing! […]

By |December 12th, 2014|

Still More Brainfluence: 10 New Podcasts

It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to […]

By |December 11th, 2014|

Content Multiplication Magic, Happy Design, More – Roger’s Picks

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

By |December 5th, 2014|

Neuromarketing on CNBC

Earlier this week, CNBC’s Closing Bell invited me on for a quick segment about shopper fatigue. The hosts, Bill Griffeth and Sara Eisen, focused on consumers’ overloaded inboxes and the interplay between online commerce and brick and mortar stores. […]

By |December 5th, 2014|

A Simple Hack That Makes You MUCH More Persuasive

Whether you are writing an article intended to persuade, designing a commercial website, or building your slide deck to pitch your big idea, you can give your credibility a boost with one small change.

By |December 2nd, 2014|

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name.

This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from […]

By |November 21st, 2014|

Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks

My Stuff
Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to learn more (audio or transcript). […]

By |November 14th, 2014|

Build Your Authority, Persuade with Charts, More – Roger’s Picks

Your weekend reading list! […]

By |November 7th, 2014|

Cialdini Answers: Are Six Principles Still Enough?

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]

By |November 5th, 2014|