Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
Essential reading for the weekend…
One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: […]
We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]
A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]
Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]