Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Author Archives | Roger Dooley

Roger Dooley has written 835 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

What’s the Magic Word for Ecommerce Sites?

6. March 2012

10 comments

Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from Kantar Media shows this word remains as powerful in the online world as it was in print. The study [...]

Harvard Lesson: Verbs Beat Adjectives

1. March 2012

11 comments

The debate among copywriters about verbs vs. adjectives rages on. While the general consensus is that verbs make better sales copy and adjectives serve mainly to slow down the reader, there’s also research that shows properly used adjectives can increase product appeal. Lessons from Harvard B-School If you think your sales challenge is daunting, try [...]

Get Your Face Read!

24. February 2012

15 comments

Back in November, I mentioned that Affectiva, a firm in our neuromarketing companies list, was working on doing facial expression analysis using the webcams connected to most computers. Now, if you want to see how this works, you can watch a selection of recent Super Bowl ads with your camera turned on – you’ll see [...]

A Brainy Focus on Conversion

23. February 2012

4 comments

When I speak at a conference, I often zoom in and out with just enough spare time to allow for potential flight delays and other mishaps. I assumed I’d do this when Tim Ash invited me to speak on using brain-based techniques to boost conversion at the Conversion Conference in San Francisco (March 5-6). I [...]

Neuromarketing Caption Winner

17. February 2012

0 comments

If you’ve been holding off picking up your copy of Brainfluence to see if you won the neuromarketing caption contest, the wait is over.

Our Brains Like Southwest Airlines, Google, & Dove

16. February 2012

6 comments

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

Put Your Customer on the Product

14. February 2012

11 comments

Lately, I’ve highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names directly on its product:

Get Schooled: Use Social Personalization Like Higher Ed

10. February 2012

12 comments

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Super Bowl Ads: “Second Payoff” Pays Off

8. February 2012

11 comments

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

« Older Entries

Newer Entries »

Author Archives | Roger Dooley

What’s the Magic Word for Ecommerce Sites?

Harvard Lesson: Verbs Beat Adjectives

Get Your Face Read!

A Brainy Focus on Conversion

Neuromarketing Caption Winner

Our Brains Like Southwest Airlines, Google, & Dove

Super Bowl Ads: “Second Payoff” Pays Off

Subscribe & Connect!

Neuromarketing Books

Recent Posts