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About Roger Dooley

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Selling to Tightwads, High-heeled Hotties, Killer Ad Copy, more – Roger’s Picks

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

By |July 31st, 2014|

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered this week, with my own new content below:
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By |July 25th, 2014|

A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

By |July 22nd, 2014|

Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!

Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret agent ever giving a public speech. Nevertheless, Nick Morgan (@DrNickMorgan) tells you Why Public Speakers Need To Copy James Bond. Be like Bond! […]

By |July 18th, 2014|

A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.

Brian’s firm was charged with trying […]

By |July 16th, 2014|

Neuromarketing, From Sydney to Stockholm

We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe. […]

By |July 7th, 2014|

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]

By |June 27th, 2014|

America’s Customer Festival – Las Vegas

I’m happy to say that I’ll be the closing keynote speaker at America’s Customer Festival, September 15-16, 2014, in Las Vegas. It’s an exciting conference with speakers focusing on several important topics: […]

By |June 26th, 2014|

It’s Time to Forget the Fold

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than those below.) Many advertising contracts specify “above the fold” placement on web pages, although exactly where that fold occurs depends on a variety of factors like screen resolution, browser window dimensions, etc. […]

By |June 25th, 2014|

Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment! […]

By |June 19th, 2014|