Author Archives | Roger Dooley

Roger Dooley has written 900 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Adjectives Drive Book Sales

6. November 2012

10 comments

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

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Persuade with Pictures

1. November 2012

22 comments

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

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Latest Brainy Marketing at Forbes

26. October 2012

3 comments

It’s been a while since I recapped my Forbes Brainy Marketing activity here, so here’s what you may have missed. And, be sure to add a comment if you visit. I can “call out” quality comments, and site admins sometimes expose these in different parts of the site.

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Fundraising in the Real World

25. October 2012

3 comments

Book Review: The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks The subtitle for this book is “Real World Field-Tested Strategies for Raising More Money,” and it delivers on that promise. Brooks has penned an eminently practical guide for fundraising. In particular, he spends plenty of time explaining how to avoid mistakes that will kill [...]

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Speakers: What’s Your Q-Ratio?

15. October 2012

38 comments

Today marks the start of Pubcon 2012, and I’ll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman’s 5 Steps to Conquer “Death by PowerPoint,” I’ll be observing a metric I’ve never paid attention to before: each speaker’s Q-ratio.

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Mission Mayhem: How NOT to Ask for Money

12. October 2012

4 comments

Non-profits assume their potential contributors will see the good they will do and generally focus on a theme – a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating sympathy for the group’s charitable objective: asking for money to increase awareness of the cause can actually [...]

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Catchy Headlines, Bogus Data

2. October 2012

29 comments

As perfect proof of its point, a link to an article titled A Catchy Headline The Biggest Draw For News Article Readers induced me to click and read it. The article noted that a new study by Harris Interactive showed that catchy headlines topped interesting visuals as a reason to read an article. This is [...]

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How to Turn a NO into a YES!

26. September 2012

12 comments

Can an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids.

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MiniTrends for Maxi-Profits

20. September 2012

0 comments

Next month in my home base of Austin, there’s going to be a fascinating conference organized by my friends at Technology Futures: “MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities,” Oct 17-18, at the downtown Omni Hotel. Here’s the concept: while megatrends like social media or the emergence of mobile as the [...]

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Blog Headline Writing Lessons from Mega-traffic Sites

17. September 2012

26 comments

What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc..

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