Author Archives | Roger Dooley

Roger Dooley has written 959 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

Continue Reading...

Brainy Marketing at Forbes: Most Popular of 2013

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year – here are 2013′s “biggest hits:” Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really irritate those customers who don’t drink enough coffee to retain their gold status. This [...]

Continue Reading...

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is,

Continue Reading...

Is Your Web Developer Planting Hidden Customer Experience Land Mines?

Is your web developer (or IT team) sabotaging your customer experience in ways that aren’t easily spotted? You are likely already looking carefully at the pages, forms, content, and other visible elements to ensure that nothing is amiss there. But even when everything on the surface checks out fine, there may be hidden traps that [...]

Continue Reading...

Use a Gift Strategy to Add Value

One of the bigger marketing challenges these days is convincing people to pay for web content, particularly news content. The Web is awash in free news, analysis, and commentary, and a good deal of that free content is of good quality. Hence, most people don’t see the need for paid news subscriptions and all but [...]

Continue Reading...

Ouija Board Neuromarketing

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab [...]

Continue Reading...

Need More Sales and Leads? Google Wants to Help!

  For most attendees of Pubcon Las Vegas, the best part of Matt Cutts‘s keynote was his measured and nearly genial response to the previous day’s attack on both him and Google by Internet entrepreneur Jason Calacanis. Cutts heads up Google’s Web spam team, and Calcanis blames Google for destroying his Mahalo.com business when they [...]

Continue Reading...

Don’t Make This Social Proof Mistake

Every marketer knows that social proof – showing that other people use your product, support your cause, etc. – is a powerful persuasion tool. It’s one of influence expert Robert Cialdini‘s six main principles, and may be the best-known and most-used of them all. But not all uses of social proof are equally effective.

Continue Reading...

Women Can Be Irrational, Too

This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate [...]

Continue Reading...