Columbia Neuroscience Center Gets $200 Million Gift

As reported by the Columbia University Spectator and many others, the school announced that it had received the largest donation in its history – a $200 million gift to build a research center devoted to the study of the brain. The new neuroscience facility will be named the Jerome L. Greene Science Center, and house the Universitys Mind, Brain and Behavior Initiative. The gift is from Dawn Greene and the Jerome Greene Foundation.

Research at the center will be led by neurobiologist Thomas Jessell and Nobel laureates Richard Axel and Eric Kandel.

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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