Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.
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1 response to "campbell soup – neuromarketing changes" — Your Turn
This is great information Roger. It seems that companies are picking up on neuromarketing. By chance, do you have any studies where neuromarketing is applied to social internet games — I’m thinking of games like Farmville and Mafia Wars on facebook, and other social platforms. Thanks!
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1 response to "campbell soup – neuromarketing changes" — Your Turn
}This is great information Roger. It seems that companies are picking up on neuromarketing. By chance, do you have any studies where neuromarketing is applied to social internet games — I’m thinking of games like Farmville and Mafia Wars on facebook, and other social platforms. Thanks!