Creepy Robot Babies, Plastic Receptionists

Babyloid faces

Here’s more evidence that inanimate objects can spark human emotions… In Japan, testing of a robot baby called “Babyloid” has been completed and commercial production is set to begin. The purpose of the baby-bots is to engage the emotions of senior citizens, and in particular those with depression who would most benefit from “human” interaction:

BabyloidsThe robot is a natural extension of baby doll therapy, encouraging the patient to take on an active care-giving role… The robot was developed by Kanou Masayoshi, Associate Professor at Chukyo University of Science and Technology… Essentially the robot can simulate a bad mood (such as hunger or crying) and will then settle down. [From Plastic Pals.]

Robot Baby

A review of Masayoshi’s website shows he’e been involved in some other interesting projects, including this robot receptionist that can mimic different human expressions to convey emotion:

Mechadroid Robot Receptionist

The theme in Masayoshi’s work seems to be that by adding even rudimentary expression changes to his devices he can make them seem more human. (Not to mention somewhat unsettling for us non-roboticists.)

While most marketers aren’t ready to deploy sales bots or customer service bots, eventually it will happen. And, properly designed bots will likely mimic human expressions and behavior to make them emotionally acceptable to their human contacts.

But that doesn’t mean emotional machine interactions are far in the future, they are here today. A humanoid appearance isn’t necessary for people to emotionally engage with machines – see Computers As People: Happy Customers and Automation. If your interface acts human and interacts in the right way, people WILL engage emotionally and have a positive experience.

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— who has written 957 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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4 responses to "Creepy Robot Babies, Plastic Receptionists" — Your Turn

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Jennifer
Twitter: verilliance
3. March 2011 at 11:58 am

I watched a really great video on all of this recently. Let me see if I can find it.

I also read that in experiments, subjects will project theory of mind onto a computer if you merely suggest that the computer is “thinking”.

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Roger Dooley
Twitter: rogerdooley
3. March 2011 at 12:07 pm

Hmmm, maybe Windows needs to lose the hourglass and rotating ring and go with a little pulsing brain!

Roger

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Patrick Bultema 9. March 2011 at 10:44 pm

Roger,

Great post. Take a look at what we do. Also interested in your thoughts on my blog posts on out site.

Would enjoy talking at some point.

Patrick

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Aurelius Tjin 16. March 2011 at 12:58 am

Very Interesting post! “Babyloid” is kinda weird. I don’t know if it will make the senior citizens happy or irritated. :) *thumbs up for this post.

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