AdAge Challenges the Tinfoil Hats

Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain’s Chicago Business, Crain’s New York Business, and TelevisionWeek) has taken the neuro-alarmists to task in a sensible AdAge piece, Neuromarketing Threat Seems Quaint in Today’s Ad Landscape.

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Your Brain on Super Bowl Ads

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed (scored more points?), small teams of neuroscientists have been at work doing their own post-game analysis: measuring which ads lit up viewers’ brains. (I’ve written about some of the [...]

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