Neuromarketing for Dummies

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here’s another sign that neuromarketing is becoming a mainstream topic: it now has its own “Dummies” book. But, don’t let the title fool you – Neuromarketing for Dummies is a serious effort and a comprehensive guide to this emerging technology. Genco and [...]

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