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Beer and Mind Control

We know that beer affects our brain, at least if we drink enough, but a novel promotion by a South African beer company turns the tables: it lets drinkers control beer with their brain. The thirsty consumer simply dons an EEG headset (no messy gel required for this one), thinks about cold beer, and the golden liquid flows into a glass. Here’s a video showing how it works: […]

By |August 21st, 2013|

The Psychology of Beer

The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It’s timely that new research has been released showing that the shape of the glass has a huge effect on how quickly we consume beer. […]

By |September 6th, 2012|

Engaging Beer Mythology

Hot on the heels of my “surprise” ad, here’s another long but highly engaging commercial from Sapporo Beer. […]

By |June 27th, 2011|