Drunk Tank Pink by Adam Alter

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

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Change Behavior with Fun

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of “fun.” Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a Volkswagen-sponsored effort called The Fun Theory which encourages behavior modification using fun. Other concepts (not all implemented yet) include [...]

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It Really DOES Pay to Schmooze

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email and the Web, but even then phones and faxes were viewed as a substitute [...]

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Order vs. Disorder: Surroundings Matter

While our behavior is clearly influenced by our surroundings – most of us act differently in a church vs. a nightclub – new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.

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