berkeley

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring…

Targeting Boomers or seniors with your advertising? Keep it simple. While that's usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting…

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their…