Brilliant Billboard Traps 230,000 Real Bugs

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

Continue Reading...

Person of Interest Billboard Interacts, Adds Social Media

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and [...]

Continue Reading...

Giant 3D Boobs Distract Drivers

Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium into something different. Here are a couple of very different examples…

Continue Reading...

Directional Audio

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a personal auditory experience. One fascinating example is the billboard erected a couple of years ago for the A&E series, Paranormal State. As pedestrians approached the billboard, they [...]

Continue Reading...

Start Me Up: Brilliant Billboard

Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard:

Continue Reading...

Another Puzzle Billboard

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the “aha!” phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to the Infovore. While I didn’t have my camera handy as I zoomed by it, the concept of [...]

Continue Reading...

Puzzling Billboards

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My post about Schick’s shrubbery trimmer got me thinking about puzzle marketing again, and [...]

Continue Reading...