Quantcast

Can Neuromarketing Revolutionize Education?

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there’s been little effort to measure engagement. The Bill & Melinda Gates Foundation has begun to change that with a $500K grant to Clemson University. The project will, […]

By |June 15th, 2012|

Super Bowl Ads: “Second Payoff” Pays Off

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the branding visual. […]

By |February 8th, 2012|

When Your Computer Watches Back

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad platforms, games, and other areas. […]

By |November 23rd, 2011|

Brain Scans In Your Home

Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted more and more via the Internet, EmSense says its wireless “EmBand” monitor can be set up in less than a minute and lets consumer reactions be monitored in the comfortable environment of their home. […]

By |April 15th, 2011|

Story Power in Presentations

Our brains like stories. That’s not a new theme here at Neuromarketing, but now there’s biometric evidence that supports what the best speakers already know: telling a story keeps the audience engaged. […]

By |December 22nd, 2010|

Avoiding Death by Powerpoint, the Neuro Way

Conference-goers know that at any given meeting, they will be subjected to a range of presentations – some interesting, others, well, not so interesting. Conference organizers don’t like to offer a podium to inept or boring presenters, of course – bad performances will drive away the paying customers. The approach conference organizers usually employ is to poll the audience about each presentation, asking about the content, the quality of the presentation, and so on. This is done after the fact, but at least low-scoring presenters can be crossed off the list for the next conference. Of course, this constant polling (often by paper questionnaires) is tedious and annoying for the conference attendees.

In a departure from old-fashioned paper, the Association of National Advertisers and Innerscope Research conducted an experiment at their recent Creativity Conference. Some audience members were wired up to capture biometric readings – changes in heart rate, breathing, skin sweat, and motion. These measures were captured from a lightweight band around the wearer’s lower rib cage, so the monitored individuals didn’t stand out in the crowd and likely forgot they were being monitored. […]

By |December 21st, 2010|

The Buying Brain by A. K. Pradeep

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep

The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date has taken place within private companies, who tend to release few details of their work both for competitive reasons and to protect client relationships. So, it was with great anticipation that I read The Buying Brain by NeuroFocus CEO, Dr. A. K. Pradeep. NeuroFocus, a unit of Nielsen, is the largest provider of neuromarketing services. […]

By |August 5th, 2010|

Proof That Women ARE Smarter?

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that even weeks ago women found Hayward less believable than men did. This video tracks the […]

By |July 21st, 2010|

Neuromarketing: From Soup to Nuts

I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story […]

By |February 23rd, 2010|