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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]

By |March 28th, 2014|

Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, generate just a few hundred. These minimally-viewed posts aren’t bad; sometimes, in my own biased opinion, they have some great business takeaways.

In my Best of Neuromarketing compilation for 2013, I credited my readers here (that’s YOU!) with being discerning enough to serve as judge and jury. But when it comes to my pieces at Forbes I have to agree with Seth Godin, who wrote a few days ago: […]

By |December 30th, 2013|

The Dark Side of Reader Comments

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, today just about every content site, from tiny blogs to the largest news sites, allows readers to add comments. It seems like a complete win-win – readers can get heard, and the sites benefit from more engagement and additional content. It turns out that in some cases that “free” content comes with a price. […]

By |March 4th, 2013|

Staying Brainy at Forbes

If you like my stuff here at Neuromarketing, you’ll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don’t duplicate my content here, but follow the same theme of using psychology and neuroscience to create better marketing, advertising, and sales strategies.

Here are my first few posts at Forbes – drop by, subscribe to the RSS feed, and by all means feel free to post a comment or two! It would be great to hear from some Neuromarketing readers over there! […]

By |July 6th, 2012|

Zarrella’s Hierarchy of Contagiousness

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he analyzes millions of actual retweets to find out what works. (Oddly, putting “please RT” in your tweet actually does work.) Hierarchy is a bite-size book from Domino. With the same small form factor as Seth Godin’s Poke the Box, this book can be read in an hour. The length may be an advantage. Zarrella could no doubt have filled hundreds of pages with data and insights from his social media research. Instead, he presents a modest number of concepts that are readily digested and implemented. […]

By |November 7th, 2011|

Bloggers and the Buyology Neuromarketing Bubble

One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage.

My perception is that neuromarketing news coverage is at an all-time high. Even now, Google News lists 35 neuromarketing stories, which doesn’t sound like much but is far, far above the usual. Surprisingly, although Google news trends shows a huge week-to-week jump in neuromarketing news stories in the buildup to the Buyology launch, the spike doesn’t look much higher than past peaks. Blogs tell a similar though perhaps more dramatic story: […]

By |November 24th, 2008|