The Dark Side of Reader Comments

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, [...]

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Staying Brainy at Forbes

If you like my stuff here at Neuromarketing, you’ll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don’t duplicate my content here, but follow the same theme of using psychology and neuroscience to create better marketing, advertising, and sales strategies. Here are my first few posts [...]

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Zarrella’s Hierarchy of Contagiousness

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he [...]

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Bloggers and the Buyology Neuromarketing Bubble

One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage. My perception is that neuromarketing news coverage is at an all-time high. Even [...]

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