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Our Brains Like Southwest Airlines, Google, & Dove

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises: […]

By |February 16th, 2012|

Brandwashed by Martin Lindstrom

Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)

By |September 26th, 2011|

Gory Tobacco Warnings Doomed to Fail

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says they are a “significant advancement in communicating the dangers of smoking.” Those statements may be true, but the neuromarketing evidence says that smokers will adapt to the new labels and that even these gory images will end up triggering craving for tobacco. […]

By |June 21st, 2011|

Most Desired Brands: a Neuromarketing Ranking

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands: […]

By |February 2nd, 2011|

Impossible Branding?

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette packaging. […]

By |May 25th, 2010|

Japanese Agency Buys Into Buyology

Japan’s second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing: […]

By |April 17th, 2009|

Bloggers and the Buyology Neuromarketing Bubble

One effect of the publication of Martin Lindstrom’s Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a few high-visibility TV interviews (e.g., Today Show and Australian TV), and plenty of print and online media coverage.

My perception is that neuromarketing news coverage is at an all-time high. Even now, Google News lists 35 neuromarketing stories, which doesn’t sound like much but is far, far above the usual. Surprisingly, although Google news trends shows a huge week-to-week jump in neuromarketing news stories in the buildup to the Buyology launch, the spike doesn’t look much higher than past peaks. Blogs tell a similar though perhaps more dramatic story: […]

By |November 24th, 2008|

Are Tobacco Warnings Really Ads?

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by activating the brain’s nucleus accumbens, an area associated with cravings. This counterintuitive finding was a highlight of Lindstrom’s Today Show interview. In Lindstrom’s words,
We couldn’t help but conclude that those same cigarette warning labels intended to reduce smoking, curb cancer, and save lives had instead become a killer marketing tool for the tobacco industry.
While I have no doubt that the brain studies are accurate, I think the interpretation needs to be studied carefully. Before the mainstream media starts calling for a removal of these insidious warning labels, let’s look at what’s really going on… […]

By |October 23rd, 2008|

Neuromarketing on NBC Today Show

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC’s Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG caps, but overall I think the exposure for the concept of neuromarketing was positive. The word “Orwellian” wasn’t used once! (I suppose that might just reflect the more plebeian demographic of network TV viewers.) And, luckily for Lindstrom, the segment opened and closed with a nearly full-screen cover shot of the book, and the book’s title was superimposed on the screen for a good portion of the interview. Watch the whole piece: […]

By |October 21st, 2008|