No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches that use direct brain activity measurements (NeuroFocus uses EEG) and those that use techniques like biometrics, facial coding, and behavior metrics. […]

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