Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!
At a mall I used to frequent, there was a candy kiosk that always offered a sample chocolate to each passerby. I wondered about the economics of that practice – it seemed that almost everyone grabbed the treat and kept on walking – but I assumed that it must be profitable. In fact, there’s research that shows tempting an individual and getting him to indulge will actually increase his desire to keep indulging. Even more surprising, the desire to indulge goes far beyond having another piece of candy and extends to high-priced consumer items like fancy computers and designer shirts! […]