The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I polled a consumerist population the divide wouldn’t have been so lopsided. (The poll is still open, so the current breakdown may vary.) Many so-called consumerists allege brands exist purely to get consumers to buy stuff they don’t need or pay more for the stuff they do need. […]