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cigarette warning labels Archives - Neuromarketing

cigarette warning labels

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Are Tobacco Warnings Really Ads?

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by activating the brain’s nucleus accumbens, an area associated with cravings. This counterintuitive finding was a highlight of Lindstrom’s Today Show interview. [...]

By | 2014-08-27T15:19:21+00:00 October 23rd, 2008| Neuromarketing, Branding, Neuroscience Research|5 Comments