It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette packaging. […]
One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by activating the brain’s nucleus accumbens, an area associated with cravings. This counterintuitive finding was a highlight of Lindstrom’s Today Show interview. In Lindstrom’s words,
We couldn’t help but conclude that those same cigarette warning labels intended to reduce smoking, curb cancer, and save lives had instead become a killer marketing tool for the tobacco industry.
While I have no doubt that the brain studies are accurate, I think the interpretation needs to be studied carefully. Before the mainstream media starts calling for a removal of these insidious warning labels, let’s look at what’s really going on… […]