Browsing Tag

cigarettes

Impossible Branding?

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette packaging.…

Are Tobacco Warnings Really Ads?

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by…