Browsing Tag

coffee

Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of…

Loyalty Programs: Of Rats and Men

It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce the…

Caffeinated Branding: Think Inside the Cup

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas of…

Coffee Smell Is All You Need

I've written about sensory branding, olfactory marketing, and in particular Starbucks' attempt to get more coffee aroma into its stores. Now, it seems that all you need to get you going in the morning is a whiff of coffee aroma: Wake up and…

Simulating the Coffee Drinker’s Nose

Is Scratch 'n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its breakfast eggs because their smell didn't pair well with the coffee aroma. Nestle unit…

Starbucks Trying to Cut Buyer Pain

As described many times here at Neuromarketing, paying for a product activates the brain's pain center, particularly if the price seems too high to the person making the buying decision. Starbucks is the company that taught us that $5 for a…

Sensory Marketing to Jolt Espresso Sales

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates…