College Branding, Personal Branding

Although the concept of personal branding was likely launched by Tom Peters’ excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt goes back millennia. And since education became formalized by the establishment of universities, for many people a key part [...]

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College Branding: Taglines

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou Caravella of Vital Communications, who wrote a blog post citing mine as inspiration but identifying a [...]

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College Branding

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn’t a giant “Aha!” moment, but I realized that institutions of higher education represent the longest-lasting brands in [...]

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