When it comes to products, “complicated” is rarely a compliment. Would you buy a computer advertised as “complicated?” A piece of furniture that claimed, “complex assembly required?” An automobile that promoted the fact that it had a complicated fuel injection system? In each case, those descriptions would be a drag on sales, as they suggest either extra effort on the part of the consumer, or a higher probability of needing costly maintenance. Would a maker of fine watches be crazy to advertise a product as “the most complicated” wristwatch? […]