Neuromarketing Meets Conversion Optimization: Free Webinar

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

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Marketing Lessons from Nigerian Scammers

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called “Nigerian scams.” Microsoft research shows that this approach may increase the profitability of the scams.

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Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

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Conversion Lessons from a Busty Bloodsucker

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If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

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Free Website Heat Map

Last week at Pubcon, I had the honor of sharing a “mini-keynote” session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

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Simple Guarantees Work Best

The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn’t work as well as longer text. For example, some of the most effective direct sales letters are lengthy, running many pages long. Longer [...]

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