Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]

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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment! I’m in constant awe of Mitch [...]

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Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to [...]

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Riddle: When Is Twitter Like an Elevator?

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually [...]

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Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting. Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test [...]

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Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it!

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Don’t Make This Social Proof Mistake

Every marketer knows that social proof – showing that other people use your product, support your cause, etc. – is a powerful persuasion tool. It’s one of influence expert Robert Cialdini‘s six main principles, and may be the best-known and most-used of them all. But not all uses of social proof are equally effective.

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Books That Boost Conversion

Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort. When I speak at events [...]

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Neuromarketing Meets Conversion Optimization: Free Webinar

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

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Marketing Lessons from Nigerian Scammers

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called “Nigerian scams.” Microsoft research shows that this approach may increase the profitability of the scams.

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