How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Good reviews definitely boost sales, but watch out for a few pitfalls.
Want to boost your digital trust? Studies show there's an easy approach you can use.
Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that…
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Six ways a better understanding of consumer behavior can boost conversion rates.
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.