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  • five star review

Why Great Reviews Aren’t Always Great for Sales

Good reviews definitely boost sales, but watch out for a few pitfalls.

By |May 15th, 2017|
  • trust levels under different cognitive loads

How to Increase Digital Trust with an Easy Fix

Want to boost your digital trust? Studies show there's an easy approach you can use.

By |January 24th, 2017|
  • Ecommerce Trust

5 Ways for Ecommerce Websites to Build Trust

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at [...]

By |August 24th, 2016|
  • confusion hurts conversion

Confused Customers Cut Conversions

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

By |May 11th, 2016|
  • 6 Consumer Psychology Hacks

6 Consumer Psychology Hacks You Need to Know NOW!

Six ways a better understanding of consumer behavior can boost conversion rates.

By |February 23rd, 2016|
  • Dark Patterns

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

The Simple Sales Booster That Almost Nobody Uses

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?

By |April 14th, 2015|

The Wrong Font Can Kill You. Literally. Your Sales, Too.

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

By |March 24th, 2015|

67 Ways to Increase Conversion with Cognitive Biases

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

By |March 11th, 2015|

Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. Remember, you can either listen or read the transcript. […]

By |January 29th, 2015|