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10 New Episodes of the Brainfluence Podcast

Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]

By |August 28th, 2014|

The 1-2 Landing Page Punch that Will Boost Conversions

[Guest post by Jeremy Smith]

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. […]

By |August 26th, 2014|

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
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By |August 15th, 2014|

The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda]

If you’re a digital marketer, then you know the feeling.

You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]

By |August 14th, 2014|

Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]

By |August 8th, 2014|

How Top Conversion Experts Seduce You Into Giving Up Your Email

These days, almost every website wants your email address. It might be for a newsletter, for blog updates, or special offers… whatever the reason, these site owners know that a good email list is a critically important business asset.

But, how do you get visitors to subscribe? In these days of overstuffed inboxes, there’s surprising resistance to giving up one’s email. So, we looked to the top conversion experts in the world to find their secrets for turning casual visitors into subscribers. […]

By |August 5th, 2014|

The 3 Types of Buyers, and How to Optimize for Each One

[Guest post by Jeremy Smith.]

I absolutely love buyer psychology and neuroeconomics. Want to know why?

● Because it’s like a secret weapon that produces torrents of conversions (and money).
● Because it’s the only real way to understand why and how buyers make purchases.
● Because it’s the proven route to successful marketing.
● Because it’s guaranteed to squash the competition. […]

By |July 30th, 2014|

A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads.

Brian’s firm was charged with trying […]

By |July 16th, 2014|

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]

By |June 27th, 2014|

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]

By |June 12th, 2014|