All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses. […]
The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please let me know! […]