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Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment! […]

By |June 6th, 2014|

The Perfect Landing Page, Story Power, More… Roger’s Picks

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling. (For more story stories, see Your Brain on Stories, and other story posts.) […]

By |May 16th, 2014|

Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music! […]

By |May 8th, 2014|

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]

By |May 2nd, 2014|

Web Psychology, Snackable Content, Flow, and… Boobs? Roger’s Picks

Here we go again – great reads from around the web, and a batch of new interviews with brilliant persuasion experts! […]

By |April 28th, 2014|

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!

3 Ways To Create Killer Headlines
Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get opened, few links actually get clicked. In 12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines, Jesse Aaron (@JesseAarone) gives you a range of solutions to get opens and clicks. Handy for content marketers, whose brilliant prose won’t matter if the promotion phase doesn’t work. […]

By |April 11th, 2014|

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]

By |March 28th, 2014|

Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to your own discovery!
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By |March 21st, 2014|

Riddle: When Is Twitter Like an Elevator?

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor. […]

By |February 26th, 2014|

Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting.

Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test data to inform many different areas of web site and landing page design. Ryan Deiss of Digital Marketer wrote 43 Split-Tests That (Almost) Always Boost Conversions, a long post that covers everything from fonts to colors, from auto-play videos to product images. Ryan could have milked a blog post out of each one of these tests, but instead put them all together in one massive resource post. Save this one for future reference! […]

By |February 14th, 2014|